Our commitment to you
Trust is the premise of this firm, and we chose the name on purpose. This page brings together, in one place, the disclosures, policies, and documents that explain how AlphaTrust works: who we are, how we are paid, how we protect your information, and the independent tools you can use to verify us.
AlphaTrust Advisors® is the trade name for AlphaTrust Advisory Holdings, LLC and its subsidiaries, which deliver Total Financial Management™ across investments, tax, insurance, and planning as one in-house team. This Trust Center covers the whole group.
As your investment adviser, AlphaTrust Advisory Group, LLC is a fiduciary. We are held to a duty of loyalty and a duty of care, which means we are obligated to act in your best interest and to put your interests ahead of our own at all times. Where a conflict of interest cannot be avoided, we disclose it in plain language and manage it so your interests come first. That standard is written into our Code of Ethics, and it applies to everyone at the firm, including its founder.
Form ADV (Part 1)
Filed with the SECForm ADV Part 1 is the registration filing we submit to the SEC. It reports factual information about our business, including our ownership, the types of clients we serve, our assets under management, our affiliations, and any disciplinary history. It is filed and kept current through the SEC’s system.
Official source, always current: adviserinfo.sec.gov
Form ADV brochure (Parts 2A and 2B)
Effective June 8, 2026Our Form ADV brochure is the primary document describing our advisory services, our fees, the conflicts of interest we manage, how we handle your accounts, and the risks of investing (Part 2A), together with the background, experience, and credentials of the individuals who advise you (Part 2B, the brochure supplements for our President, Jeffrey H. Burg, and our Chief Compliance Officer, Adriana Mange). We link to the official copy filed with the SEC so you are always reading the current version.
Official source, always current: adviserinfo.sec.gov
Form CRS, Client Relationship Summary
Effective June 8, 2026Form CRS is a short, plain-language summary of our relationship with retail investors: the services we offer, the fees you pay, our obligations to you, the conflicts of interest we have, and how to research us. It is meant to be read alongside the Form ADV brochure above.
Official source, always current: adviserinfo.sec.gov
How we are paid
We work with clients across many different kinds of engagements, and we price each one on its own, based on the totality of the services involved.
Our advisory business never accepts commissions. We are compensated only by the clients we serve, through fees that may be based on the assets we manage, a fixed project fee, a recurring subscription, or an hourly rate, depending on the engagement. Our tax business works the same way, with several billing methods depending on the work. In practice, the fees we collect most often are fees based on the assets we manage and subscriptions for ongoing wealth planning and tax work.
Insurance works differently, and it deserves a plain explanation. We own an insurance brokerage, AlphaTrust Insurance Services, LLC, that may earn commissions on the insurance products it places. The word may matters. Some insurance products have commission-free options that instead allow us to bill a fee; we prefer those, because no conflict exists. Other products are only available in a commission-paying version; these present a conflict, but when one is the most appropriate choice for you we will present it, and we commit to disclosing the commission we will earn. When the brokerage earns a commission, that is a conflict of interest because it is under common ownership with the rest of AlphaTrust; when a non-commission product is available, no conflict exists.
The fees that apply to you are always quoted in advance, based on the totality of services provided, and set out in your written agreement. Full detail on advisory fees is in our Form ADV Part 2A, Item 5.
Conflicts of interest, and how we manage them
Because AlphaTrust operates several affiliated companies under common ownership, including investment advisory, tax, and insurance, certain conflicts of interest are built into our model. We believe the right response is to disclose them clearly and manage them so your interests come first.
The main conflicts to be aware of:
- Our affiliated insurance brokerage, AlphaTrust Insurance Services, LLC, may earn commissions on the insurance products it places. It is under common ownership with the firm, so any commission it earns is a conflict of interest; where a commission-free option is available we use it instead.
- We have a financial incentive to recommend our affiliated tax firm, AlphaTrust Tax Services, LLC, for tax and accounting work.
- We receive economic benefits from our recommended custodian that are typically not available to retail investors.
None of these obligate you to do anything, and our fiduciary duty requires us to put your interests first in every case. Full detail is in our Form ADV Part 2A (Items 10, 11, and 14), the Client Relationship Summary, and our Code of Ethics.
Where your assets are held
Your assets are held by an independent qualified custodian, not by AlphaTrust.
For investment advisory clients who grant us that discretion, we recommend Charles Schwab & Co., Inc., a member of FINRA and the Securities Investor Protection Corporation (SIPC). Schwab holds your funds and securities, sends your account statements, and executes the trades we direct. We are not affiliated with Schwab.
You can view your accounts any time through Schwab Alliance, and if you are ever unable to reach us, you can contact Schwab directly at (800) 435-4000 to access your funds and securities. We never take custody of your assets beyond the limited authority to deduct agreed-upon advisory fees and, where you authorize it, to move money between your own accounts.
Code of Ethics and professional conduct
Effective June 1, 2026Our Code of Ethics sets the standards of conduct for everyone at the firm. It opens with a message from our founder and covers our fiduciary commitment, conflicts of interest, confidentiality, personal trading, gifts, and how we handle concerns and violations.
Full document, provided as a PDF.
Business continuity
If a disruption ever affects our office, technology, or people, our Business Continuity Plan is designed to keep your information safe and your access to your assets uninterrupted. The summary covers the risks we plan for, what we restore first, how we would communicate with you, and how to reach your custodian directly if you cannot reach us.
Full document, provided as a PDF.
Information security and incident response
Protecting your information is a core part of our work. We maintain a written Information Security Program and an Information Security Incident Response Program designed to meet SEC Regulation S-P, the FTC Safeguards Rule, and Arizona’s breach-notification law. The summary explains how we detect, contain, and respond to incidents, and the timelines on which we notify you and regulators.
Full document, provided as a PDF.
Privacy policy
This policy applies to AlphaTrust Advisors® as a whole, meaning AlphaTrust Advisory Holdings, LLC, its subsidiaries, and other affiliated entities, including AlphaTrust Advisory Group, LLC, AlphaTrust Tax Services, LLC, and AlphaTrust Insurance Services, LLC. It sits alongside the detailed Privacy Notice we provide to advisory and tax clients under Regulation S-P, below; where that notice is more specific about financial information, it governs.
Our approach is simple, and it starts with collecting less. We gather only the information we need to provide the services you have asked us for, to operate and secure our business, and to meet our legal and regulatory obligations. We do not sell your information, and we do not buy or rent personal information to market to you.
We keep your information inside the AlphaTrust family of companies. Operating as one coordinated team is the point of working with us, so we may share your information among our affiliated companies to deliver and administer your services. Outside that family, we share your information in only three situations:
- With people you have authorized, such as your accountant, attorney, or a family member or trusted contact you have named.
- With service providers who help us run our business, under confidentiality obligations and only as needed to do their work.
- Where the law requires it, such as a regulator request or valid legal process.
We protect your information with administrative, technical, and physical safeguards, and we hold our service providers to the same standard. We keep information only as long as we need it for the purposes above or as the law requires, and then we dispose of it securely.
We also collect limited information through our website, such as what you submit through forms and basic analytics gathered through cookies; that information is handled on the same principles and is described in our cookie notice. This website is intended for adults, and we do not knowingly collect information from children under 13.
You can ask us what information we hold, ask us to correct it, or ask us to delete it where we are not required to keep it. To make a request, or to ask any privacy question, contact us at connect@alphatrustadv.com or (480) 681-0200. We may update this policy from time to time and will post the current version here.
Privacy Notice, Regulation S-P
Effective June 8, 2026This is the privacy notice we provide to clients under the Gramm-Leach-Bliley Act and SEC Regulation S-P. It explains what personal information we collect, how we protect it, how and when we share it, and the choices you have. The full notice is reproduced below.
Read the Privacy NoticeHide document
Effective: June 8, 2026
Our commitment to you
AlphaTrust Advisory Group, LLC d/b/a AlphaTrust Advisors (“AlphaTrust Advisors” or the “Advisor”) is committed to safeguarding the use of personal information of our Clients (also referred to as “you” and “your”) that we obtain as your Investment Advisor, as described here in our Privacy Policy (“Policy”).
Our relationship with you is our most important asset. We understand that you have entrusted us with your private information, and we do everything that we can to maintain that trust. AlphaTrust Advisors protects the security and confidentiality of the personal information we have and implements controls to ensure that such information is used for proper business purposes in connection with the management or servicing of our relationship with you.
AlphaTrust Advisors does not sell your non-public personal information to anyone. Nor do we provide such information to others except for discrete and reasonable business purposes in connection with the servicing and management of our relationship with you, as discussed below. We may share information among our affiliated entities as described in this Policy and as authorized by your investment advisory or wealth planning agreement; this sharing is what makes our integrated, coordinated advisory approach possible. This Policy is provided in accordance with the Gramm-Leach-Bliley Act (15 U.S.C. Section 6801 et seq.) and Regulation S-P (17 C.F.R. Part 248).
Why you need to know
Registered Investment Advisors (“RIAs”) must share some of your personal information in the course of servicing your account. Federal and State laws give you the right to limit some of this sharing and require RIAs to disclose how we collect, share, and protect your personal information.
What information do we collect from you?
- Driver’s license number
- Date of birth
- Social security or taxpayer identification number
- Assets and liabilities
- Name, address and phone number(s)
- Income and expenses
- E-mail address(es)
- Investment activity
- Account information (including other institutions)
- Investment experience and goals
What information do we collect from other sources?
- Custody, brokerage and advisory agreements
- Account applications and forms
- Other advisory agreements and legal documents
- Investment questionnaires and suitability documents
- Transactional information with us or others
- Other information needed to service your account
How do we protect your information?
To safeguard your personal information from unauthorized access and use we maintain physical, procedural and electronic security measures. These include such safeguards as secure passwords, encrypted file storage and a secure office environment. Our technology vendors provide security and access control over personal information and have policies over the transmission of data. Our associates are trained on their responsibilities to protect Client’s personal information. We require third parties that assist in providing our services to you to protect the personal information they receive from us.
How do we share your information?
An RIA shares Client personal information to effectively implement its services. The table below lists some reasons we may share your personal information, whether we share it, and whether you can limit that sharing.
| Basis for sharing | Do we share? | Can you limit? |
|---|---|---|
| Sharing among affiliated entities. We share your information with affiliated entities of AlphaTrust Advisors to enable coordinated delivery of investment advisory, tax, financial planning, and related services, and to support administrative functions including billing and fee processing. Each affiliated entity receiving your information is subject to the same confidentiality obligations as the entity whose engagement gave rise to the information. | Yes | No |
| Servicing our Clients. We may share non-public personal information with non-affiliated third parties (such as administrators, brokers, custodians, regulators, credit agencies, other financial institutions) as necessary for us to provide agreed-upon services to you, consistent with applicable law, including: processing transactions; general account maintenance; responding to regulators or legal investigations; and credit reporting. | Yes | No |
| Marketing purposes. AlphaTrust Advisors does not disclose, and does not intend to disclose, personal information with non-affiliated third parties to offer you services. We will only share information for purposes of servicing your accounts, not for marketing purposes. | No | Not shared |
| Authorized users. Your non-public personal information may be disclosed to you and persons that we believe to be your authorized agent(s) or representative(s). | Yes | Yes |
| Information about former Clients. AlphaTrust Advisors does not disclose, and does not intend to disclose, non-public personal information to non-affiliated third parties with respect to persons who are no longer our Clients. | No | Not shared |
Changes to our Privacy Policy
We will send you a copy of this Policy annually for as long as you maintain an ongoing relationship with us. Periodically we may revise this Policy and will provide you with a revised Policy if the changes materially alter the previous Privacy Policy. We will not, however, revise our Privacy Policy to permit the sharing of non-public personal information other than as described in this notice unless we first notify you and provide you with an opportunity to prevent the information sharing.
Any questions?
You may ask questions or voice any concerns, as well as obtain a copy of our current Privacy Policy, by contacting us at 480-681-0200 or via email at connect@alphatrustadv.com.
Cookie notice
We use cookies and similar technologies on alphatrustadvisors.com to make the site work, to remember your preferences, and to understand how the site is used so we can improve it.
Types of cookies we use
- Essential cookies that are necessary for the site to function and cannot be switched off.
- Analytics cookies that help us understand, on an aggregated basis, how visitors use the site.
Managing cookies
Most browsers let you refuse or delete cookies through their settings. Blocking some cookies may affect how the site works. Where required by law, we will ask for your consent before placing non-essential cookies. Questions can be directed to connect@alphatrustadv.com.
Text messaging (SMS) policy
AlphaTrust offers the option to communicate by text message, including at (480) 681-0200. This policy explains how our text messaging program works.
Consent
By providing your mobile number and agreeing to receive texts, you consent to receive SMS messages from AlphaTrust related to your relationship with us, such as appointment scheduling and reminders, document requests, service updates, and responses to your questions. Consent to receive texts is not a condition of any service or purchase.
Message frequency and rates
Message frequency varies based on your interactions with us. Message and data rates may apply, depending on your mobile carrier and plan.
Opting out and help
You can opt out at any time by replying STOP to any message; you will receive a confirmation and we will stop texting that number. Reply HELP for assistance, or contact us at (480) 681-0200 or connect@alphatrustadv.com.
Privacy
We do not sell or share your mobile number, or your consent to receive text messages, with third parties for their marketing purposes. Mobile information is used only to provide the messaging described here and is handled in line with our privacy policies above. Carriers are not liable for delayed or undelivered messages.
Insurance licensing
Insurance is offered through AlphaTrust Insurance Services, LLC, in a separate capacity from our investment advice.
You are never required to purchase insurance products through us. The brokerage may earn commissions on the products it places: some products offer a commission-free option that lets us bill a fee instead, which we prefer because no conflict exists; others are only available in a commission-paying version. When a commission-paying product is the most appropriate choice for you, we will present it and disclose the commission we will earn. Because the brokerage is under common ownership with the rest of AlphaTrust, any commission it earns is a conflict of interest, which we disclose.
You can verify our insurance entity’s license through the National Association of Insurance Commissioners (NAIC) national producer lookup:
Accessibility
AlphaTrust is committed to making our website accessible to as many people as possible, including people who use assistive technologies.
We work toward conformance with the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA, and we treat accessibility as an ongoing effort as we update the site. If you encounter any difficulty using this website, or need information from it in an alternative format, please contact us at (480) 681-0200 or connect@alphatrustadv.com and we will work to provide the information or assistance you need.
Questions, concerns, and complaints
If you ever have a concern about how you are being treated, or about any aspect of our service, we want to hear about it.
Please contact our Chief Compliance Officer, Adriana Mange, at (480) 681-0200 or connect@alphatrustadv.com. We take concerns seriously and will work to resolve them promptly. You also always have the right to contact the relevant regulator directly:
- Investment advisory: U.S. Securities and Exchange Commission, through the Investment Adviser Public Disclosure website at adviserinfo.sec.gov and the research tools at investor.gov.
- Insurance: Arizona Department of Insurance and Financial Institutions, difi.az.gov.
- Tax: Internal Revenue Service, irs.gov, and the Treasury Inspector General for Tax Administration (TIGTA), tigta.gov.
Regulators and resources
We encourage you to verify AlphaTrust and the people who advise you, using these free, independent resources.