Athletes | AlphaTrust Financial Management

You train for the game. We plan for what comes next.

At AlphaTrust, we offer financial strategies that maximize peak earnings and help you prepare for a lifetime of wealth management opportunities.

We understand the unique challenges athletes face — from sudden income, inconsistent cash flow, and multi-jurisdictional tax exposure to the need for privacy and long-term career transition planning. Our team builds smart strategies that evolve with your life on and off the field.

Top Concern:

How do I make this money last after my career ends?

Typical Client:

Professional athlete in peak earning years (20s–30s), sudden income inflow

Planning Focus:

Endorsement management, tax strategy, long-term wealth preservation

“It’s not the will to win that matters—everyone has that. It’s the will to prepare to win that matters.”

— Paul "Bear" Bryant

At AlphaTrust, our approach is comprehensive, proactive, and deeply personal. We don’t believe in one-size-fits-all planning — we take time to understand your goals, challenges, and life stage so we can deliver strategies that work in the real world. From investment management and tax planning to risk protection and legacy building, our team brings a full spectrum of financial expertise to every client relationship.

Managing sudden wealth and endorsement income
Tax strategy for multi-state earnings
Lifestyle budgeting and spending plans
Business ventures and investment opportunities
Planning for retirement and second careers

“Great players plan the next play — great pros plan the next chapter.”

Want to hear from our founder?

Frequently Asked Questions

We are a boutique financial + tax advisory firm that serves as a Chief Financial Officer for individuals and families looking for a collaborative approach to the management of every aspect of their finances.

Schedule a Discovery Call

Call / Text Us
(480) 681-0200
Email Us
connect@alphatrustadv.com

Securities offered through Cambridge Investment Research, Inc., a Broker/Dealer member FINRA/SIPC. Investment advisory services offered through Cambridge Investment Research Advisors., Inc., a Registered Investment Advisor. Cambridge and AlphaTrust Advisors^® are not affiliated. Advisors may only conduct business with residents of the states or jurisdictions in which they are properly registered, licensed or exempt from registration and not all of the securities, products and services mentioned are available in every state or jurisdiction. Cambridge does not provide tax or legal advice, but AlphaTrust Advisors^® does. Please review our Client Relationship Summary and other disclosures for important information about how we work with our clients.